The beginning of EARMIND
The beginning is the appearance of office workers seen in the city.
What kind of music are you listening to when you look at the earphones in your ear? It was from where I suddenly thought.
From the suit and inorganic earphones, I can't imagine what he usually likes.
Earphones, which are only focused on their functionality of listening to sounds, may have new possibilities as fashion, just like eyeglasses and wristwatches.
Music includes a person's hobbies, thoughts, philosophies, and various other elements.
Sound art piece is also a fashion item that allows you to express yourself by overlapping the inner world of music with yourself through art.
The brand name "EARMIND" was named based on the idea that everyone can become an artist by expressing their own mind through their ears.
EARMIND is a brand founded by three classmates at a small art college in Kanazawa.
The three came together at the same university's craft department from different locations - Iwate, Aichi and Tokyo - and have been creating, exhibiting and selling works as an art unit.
After graduation, the three of them went their separate ways.
Based on the experiences I have had up until now, I want more people to discover the joy of self-expression through art and culture, and the fun of experiencing it all.
And is there anything we can do to create a society where artists and artisans can continue to create sustainably?
EARMIND was born from this idea.
Co-creation with artists and artisans
Each and every piece of Sound art piece is made with Kraftwerk.
The process begins with the EARMIND team, artists and artisans having in-depth discussions about materials and techniques and gaining a mutual understanding.
While maximizing the original style of artists and craftsmen, we exchange opinions on how to put them into a small canvas called Sound art piece, and shape it over and over again, gradually approaching completion.
To complete the Sound art piece, we have gone through a lot of work and processes that would be unimaginable for conventional mass-produced devices called "wireless earphones."
what lies ahead
What we aim for is not only sound art pieces, but also a world where many people can enjoy the works of artists and artisans close to them and freely enjoy expressing themselves.
By enjoying and admiring the art pieces they create together with artists and artisans, an inclusive world will be created where everyone can enjoy expression.
All people are creators of the world, looking towards the future.